Investment Overview
The Oasis represents Emaar's strategic response to DAMAC Lagoons' market success, offering water-themed villa living with Emaar's premium positioning and established developer credibility. The project targets expatriate families and UHNW investors seeking Golden Visa eligibility combined with resort-style daily living.
Location & Connectivity
Located in Dubailand district approximately 25 minutes from Downtown Dubai and 30 minutes from Dubai International Airport.
Property Types & Pricing
Garden Homes (3-4 Bedrooms): Entry-level villas starting AED 2.5M-3.5M (€625K-€875K). Target rental yields 7-8%. Golden Visa eligible.
Waterfront Villas (4-5 Bedrooms): Premium positioning AED 4M-6M (€1M-€1.5M). Direct lagoon access, private pools. Target yields 6-7%.
Signature Villas (5-6 Bedrooms): Flagship properties AED 6M-8M (€1.5M-€2M). Waterfront positioning, upgraded specifications. Target yields 5-6%.
Golden Visa Qualification
All villa types exceed UAE Golden Visa minimum threshold of AED 2M (€750K), providing 10-year renewable residency for investors and immediate family members.
Competitive Positioning
The Oasis vs DAMAC Lagoons
Pricing: The Oasis commands 10-15% premium over comparable DAMAC Lagoons units due to Emaar's brand positioning.
Target Buyer: The Oasis targets quality-focused primary residence buyers. DAMAC Lagoons appeals to yield-maximization investors accepting higher developer risk for lower entry prices.
Investment Considerations
Strengths
- Emaar Brand Premium: Developer reputation maintains resale value and rental demand
- Golden Visa Eligibility: All units qualify for 10-year renewable UAE residency
- Water-Themed Lifestyle: Resort-style positioning differentiates from traditional villa communities
- Rental Yield Performance: 6-8% yields competitive with Dubai Marina apartments
Considerations
- Development Risk: Multi-phase project extending through 2030
- Price Premium: 10-15% higher pricing versus DAMAC Lagoons
- Service Charges: Water features create elevated annual fees (estimated AED 20-30/sq ft)